780 ViewsLocated near the Adriatic coast of Puglia, this agricultural property built in the 17th century has been completely restored and transformed by its new owners, the Bavarians Max and Jutta von Braunmühl , into a hotel with 24 rooms and suites nestled in the heart of 8 hectares planted
359 ViewsIn order to compile the list of the most beautiful places on Earth, British luxury travel company Kuoni recently conducted a study of more than 50 of the world’s most famous natural wonders, using unique tracking technology. by AI to discover the natural sites that attract the most attention.
172 ViewsMarketing is extremely powerful, but do you know how to use it perfectly? Whether you own a small hotel or have years of experience managing large hotel groups, there’s never a bad time to take a step back and reevaluate your hotel marketing strategy. Demand within any market changes
203 ViewsThe tourism industry , also known as the travel industry , relates to the idea of people traveling to other places, domestically or abroad, for leisure, social, or professional purposes. The tourism sector is closely related to the hotel industry , the hospitality industry and the transport industry ,
197 ViewsThere is no doubt that the effectiveness of your marketing strategy largely depends on how well you profile your hotel guests , known as segmentation. If you fail to define your customer personas, your efforts to drive more bookings will be wasted. Personas are descriptions of the customers your
118 ViewsLuxury retailers, high-end restaurants, fine dining restaurants and high-end travel agencies are all trying to attract and engage wealthy Chinese tourists visiting their country. As illustrated above, the size and earning potential of this audience dwarfs most other consumer segments. A winning sales and marketing strategy to engage with
196 ViewsIt sounds easy, but hotel marketing is hard. Travelers buy differently: social networks influence their decision and smartphone reservations are increasing. With so much choice, it becomes difficult to get and hold attention, manage your reservations and delight your customers. Developing a marketing strategy will help you. A man